Phantom Technology Solutions Blog

“Persuasion.” “Percussive Maintenance.” Whatever you call hitting your computer to make it work, we get it. We’ve all been there. Your Wi-Fi router drops the signal for the third time during a meeting, or your TV remote decides to go on strike. In a fit of frustration, you give it a firm slap; and miraculously, it starts working again.

The purpose of your business is to deliver goods or services to your target customers or clients. To this end, you can use technology to dramatically improve operations and create a better product for your consumers. Let’s discuss how you can use technology to build better internal practices to in turn create a better customer experience.

Few things in the office are as frustrating as Internet connectivity issues, right? The router is right there, you seem to have a strong Wi-Fi signal, but your virtual meeting keeps disconnecting. What gives?

The reason is simple: a signal’s strength isn’t the same as how much information can get through. The difference is key to focusing on the right metrics and—most importantly—ensuring your team can work the way they need to.

In IT services, we often use the iceberg analogy to describe the Internet. The Surface Web, the sites you browse daily, is just the 10 percent visible above the waterline. Below that lies the Deep Web,  and at the murky bottom is the Dark Web.

For a business owner, the Dark Web isn’t just a concept from a spy movie; it is a sophisticated, unregulated marketplace where your company’s data is the primary commodity (and target). If your information is down there, it’s not a matter of if someone will use it, but when.

Most businesses don’t have what it takes to survive a hardware failure or natural disaster, and we don’t mean in terms of “grit.” What we mean is in the sheer technological capacity to recover their data and continue operations. It’s bizarre, too, how easy data backup can be, provided you follow these three key tenets. With a little help from a qualified backup professional, your business can stay resilient even in the worst of times.