Phantom Technology Solutions Blog

For technology professionals, working with small businesses (SMBs) is often a balance of high-stakes problem-solving and strategic frustration. While technology has become more accessible, the gap between having the tools and using them correctly remains a primary point of contention. Let’s go through four considerations the IT pros are pressing as they enter 2026.

At its core, your business exists to provide value to your clients. While technology often feels like a behind-the-scenes necessity, it is actually the engine that drives your customer experience. By optimizing your internal operations with the right tools, you don't just work faster; you serve better.

In storytelling, there’s a structure that the vast majority of stories follow, regardless of the format: introduction, rising action, conflict, falling action, resolution. The rising action and the conflict are what give the story its appeal—they’re the source of all the tension that keeps things moving forward. They’re where the stress and the drama live; they keep the story interesting.

That said, when it comes to your business (and its IT in particular), you want its story to break this format. You want things to be, for lack of a better term, boring.

“Persuasion.” “Percussive Maintenance.” Whatever you call hitting your computer to make it work, we get it. We’ve all been there. Your Wi-Fi router drops the signal for the third time during a meeting, or your TV remote decides to go on strike. In a fit of frustration, you give it a firm slap; and miraculously, it starts working again.

The purpose of your business is to deliver goods or services to your target customers or clients. To this end, you can use technology to dramatically improve operations and create a better product for your consumers. Let’s discuss how you can use technology to build better internal practices to in turn create a better customer experience.