Smart Technology Purchases Have a Smart Strategy to Them

There are plenty of companies out there making technology investments, and chances are you are ready to take the plunge yourself by investing in the appropriate business technology solutions to take your company to the next level. However, we want to caution you to only invest in the right technologies, those that push your business forward. Here are some tips you can use to make sure you are keeping this strategy at the top of your mind.

Why Invest in Technology?

First, it’s important to understand why companies invest in technology in the first place. Small businesses have to deal with constantly falling behind larger enterprises because of their limited resources, particularly in regard to their technology. According to a poll from 2021, half of respondents believe they were spending too little on their technology, whereas 20 percent believed that they were spending too much. While these are just opinions, it goes to show that small business owners are too often playing catch-up with their technology. Here are some of the reasons why small businesses might invest in technology:

• Integration of new systems/applications to advance efficiency
• Cybersecurity
• Managing and analyzing data
• Upgrading systems
• Upgrade for younger workforce
• Expanding reach/commerce to Internet
• Managing building IT complexities 

Falling behind on technology can lead business owners to feel like their operations are stagnating; therefore, they choose to invest in the right technology to ensure that they can keep up with the competition. Here are three strategies you can implement to ensure that you don’t fall behind your business’ technology needs.

Look Inward

The first method for implementing new technologies is to analyze your organization’s problems to discover where new technology could help you address them. For example, maybe you pay a lot of money in one part of your business that some technology could help you mitigate in the long run. If there are ways to improve the efficiency of operations, you will find these pain points during the analysis process. The right technology can provide a rapid return on your investment, but not without a plan.

Look to Deliver More Value

Your business provides a unique offering, so you should be using technology that helps you express that unique offering or deliver it to your customers in the best way possible. How can technology help you show off your product or service to your customers? All of this can play into the value proposition for your organization. Be sure that your new innovation will actually yield the results you are looking for, though; the last thing you need is to implement some huge technology project only to have it bring about little-to-no benefit.

Get Creative

Your products and services should create effective outcomes for your customers. As such, you should practice the same for your organization; do not implement technology solutions if they do not improve your operations in some impactful way. There are plenty of cost-effective ways to improve your operations through technology, some of which are virtualized hardware, managed software, and more.

You can make technology investment and procurement much less frustrating by working with a managed service provider like Phantom Technology Solutions. We are more than happy to help you make the necessary decisions related to technology for your business. To learn more, reach out to us at (800) 338-4474.